Joolz
At Joolz, we design strollers and accessories that make life with your little one easier and more beautiful. Each product combines smart functionality with timeless style, crafted to move seamlessly through your everyday adventures. Sustainability is at the heart of what we do — from eco-friendly fabrics to our “one stroller, one tree” initiative. We believe in positive design: thoughtful, durable, and made to grow with your family. And because we stand by our quality, every Joolz stroller comes with a 10-year transferable warranty.
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frida mom
At Frida Mom, we’re here for every part of your motherhood journey — from the first signs of pregnancy to the realities of postpartum recovery. We design products that bring real relief, comfort, and confidence to moms navigating all the changes their bodies go through. Whether it’s easing pregnancy aches, preparing for birth, or soothing postpartum discomfort, our tools are made to support you every step of the way. No fluff, no filters — just honest, practical care that helps you heal, recover, and feel like yourself again.
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Delta children
At Delta Children, we build safe, stylish, and affordable furniture designed to grow with your family. From cribs and dressers to strollers and kids’ beds, every piece is crafted with care and tested to the highest safety standards. Family is at the heart of what we do — we believe every child deserves a safe place to sleep and play. Our designs combine quality, functionality, and timeless style to make parenting simpler and homes happier.
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Frida baby
We at Frida Baby know that parenting isn’t always pretty — which is why we’ve made it our mission to bring you smart, honest, and solution-based tools for the unfiltered reality of raising little ones. From our Swedish-origin “snotsucker” nose aspirator to inventive kits that tackle postpartum and beyond, every product is born of first-hand parent experience. We’re not about creating a lifestyle; we’re about getting you through diaper duty, sleepless nights, and every messy moment with confidence. Because when you’ve got the right tools, you feel more like “I’ve got this” and less like “Help!”.
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Contour
We at Contour Products believe comfort and support are essential — not optional. Since launching our first ergonomic pillow in 1991, we’ve been designing solutions that align your body, ease your sleep, and support recovery. Our range spans pillows, wedges, cushions and accessories crafted with posture, ergonomics and expert input at the core. We’re committed to affordability and practical results so that anyone — regardless of age or situation — can feel better, rest better and live better.
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Gobabygo
At GoBabyGo, we design essentials that support your little one’s greatest adventure—life. We offer a smart range of strollers, car seats and baby gear crafted with safety, comfort and modern family life in mind. Our promise is to make parenting smoother: intuitive designs, reliable materials and thoughtful features so you feel confident every step of the way. We believe in gear that grows with your child and keeps pace with your everyday rhythm.
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Malarkey Kids
At Malarkey Kids, we’re two moms on a mission to turn teething troubles into milestone moments. We create safe, smart baby essentials—like our award-winning teething mitts, tactile chew toys and sensory bibs—made with 100% food-grade silicone and no harmful chemicals. We believe in simple, honest products that support early development while giving parents peace of mind. Family-founded and globally trusted, we design with real parenting in mind so babies can chew, grasp and explore with joy.
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Mombella
I am Mombella, and I create thoughtful, playful baby essentials designed to comfort and support your little one’s earliest milestones. My collection features teething toys and sensory gadgets made from safe, food-grade silicone—so your baby can explore, chew and grasp without compromise. I believe in honest design: every piece combines soothing textures, fun shapes and real-life parenting insights. My mission is simple: make everyday baby moments calmer, safer and more joyful for you both.
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Bare-Mum
At Bare Mum, we’re dedicated to supporting women through the full spectrum of motherhood — from pregnancy to birth recovery to breastfeeding and beyond. We create thoughtfully-designed essentials like support wearables, gentle skincare, and care kits that honour your body’s transformation and make recovery smoother. Our values? Evidence-backed design, natural & hypoallergenic ingredients, and sustainability in every choice. We believe that mothers deserve products as smart and strong as they are — because your wellness matters as much as your baby’s.
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Pharmedoc
At PharMeDoc, we’re dedicated to helping you rest better through every stage of life — especially pregnancy and recovery. Our ergonomic pillows and body supports are designed to ease pain, improve posture, and bring comfort where it’s needed most. We believe wellness starts with good sleep, which is why every product blends thoughtful design, quality materials, and real user insight. With PharMeDoc, comfort isn’t a luxury — it’s essential.
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Sassy
At Sassy Baby, we believe play should be bold, bright and brilliant. We craft sensory toys, STEM-friendly gear and tummy-time essentials that aren’t just cute—they’re designed to spark curiosity, fire up development and keep babies engaged. We’re all about mixing vibrant style with genuine purpose, so your little one’s world is fun and growth-driven. We don’t do boring. We do curious, playful and brilliantly sassy.
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Fidlock
At FIDLOCK, we ditch the ordinary buckle and bring in the magnetic-mechanical magic that clicks with one hand and holds tight when it matters. We design innovative fastening systems for bags, bottles, helmets and gear that don’t just do the job—they look clean, work effortlessly and feel like next-level tech. We believe smart design should be bold, functional and play hard with the outdoor life you lead. So if you’re ready to snap into something exceptional, we’ve got you.
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Akuku
At Akuku, we make life a little easier (and a lot more fun) for both mums and little ones — from pregnancy to baby’s first steps. We craft everything from feeding bottles and soothers to bath-time kits and safety gear, all while prioritising safety, comfort and smart design. For over 30 years, we’ve been listening, experimenting and evolving so our gear keeps pace with real parent-life. We believe products should be as colourful, confident and practical as the families using them. Ready for the everyday — and the unforgettable.
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Partum Panties
At Partum Panties, we’re all about giving new mums real comfort and style from day one. We design leak-proof, high-waisted underwear and postpartum essentials that make recovery feel strong, confident and surprisingly chic. We believe you don’t have to choose between dignity and practicality — you can have both. Because you just delivered a baby, and your comfort should be non-negotiable.
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Magic
At Magic Baby Products, we’re redefining the parenting gear game—starting with our sleek, odor-locking diaper pails and clever multipurpose accessories. We believe clutter and smell don’t belong in your stylish home, so every product blends smart functionality with clean aesthetics. Sustainability is key for us—fewer plastics, less waste, and designs that last beyond babys’ early days. With Magic Baby in your corner, everyday parenting feels a little more effortless and a lot more chic.
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Galt
At Galt Toys, we’re all about sparking little imaginations and big discoveries with toys that teach as much as they entertain. For 180+ years we’ve been crafting everything from arts & crafts to STEM-ready puzzles and construction sets that grow alongside your child. We design with purpose — safe materials, development-driven features and loads of fun built in. Because we believe playtime isn’t just for whiling away hours — it’s for wondering, creating and becoming.
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BabyUp
At Albani Baby, we’re on a mission to calm colic and ease reflux so both baby — and you — can finally breathe easier. We create upright, ergonomic seating solutions designed by doctors that support digestion, reduce discomfort and give parents back their hands (and their sanity). Because when baby feels better, you feel better — and we believe smart design should feel like a hug, not a hassle.
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Regalo
At Regalo Baby, we believe that a home should be as safe for your little explorer as it is welcoming for your whole family. We offer a wide range of safety-tested gear—from gates and play-yards to seating and bath essentials—crafted with quality, innovation and affordability at our core. For more than 30 years, we’ve focused on three guiding values: safety that you can trust, simplicity that makes life easier, and security that gives you peace of mind. Everything we design is family-tested and built to last through baby’s first steps and beyond.
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